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Blue Shield Brings Holiday Wishes to Deserving Kids with Big Brother, Big Sisters of El Dorado County

10th annual Snowball Heroes and Helpers Event donates $200 for a shopping spree at the local Target store

In an event organized by Big Brothers Big Sisters of El Dorado County, Blue Shield of California employees stepped up to stepped up to provide a place for breakfast, a staging area and security for each of 200 children to go on a $200 shopping spree at Target. Local businesses and the local district attorney, Vern Pierson and his wife, Cyndee, raised more than $40,000 for the kids to spend on essential items and and a Christmas gift for themselves. The event was staffed by volunteers from the local fire, police and other first responders.

Watch a local television station's coverage of the event: