Blue Shield of California has introduced a new digitally based lifestyle medicine and health platform that can be personalized to each of its members’ individual health needs and preferences.

Blue Shield’s Trio plan is designed to provide access to a better care experience, more affordable care, and convenient ways to access it. Blue Shield’s Access+ plan is designed to provide both comprehensive coverage and access to one of the largest, quality networks of doctors, specialists and hospitals throughout California

For the 5th year in a row, the company will be proudly participating as a major sponsor of the San Francisco Pride Parade. The company has also recently launched a corporate advertising campaign, “What We Stand For Sets Us Apart,” to affirm its support for the LGBTQ+ community and other important issues.

Mark Lawrence says Blue Shield of California views diversity and inclusion as cornerstones for building a great place to work, and they’re given emphasis at all levels of the company

The plan is focusing on making its services and products more personalized to meet the healthcare needs of its members as individuals

Blue Shield of California’s 6,808 employees enjoy pay equity across gender and ethnicity – an accomplishment that distinguishes the workplace culture at the non-profit, tax paying health plan.

Blue Shield of California saw increases in membership, revenue and payments for services in 2018, while investing in innovation and California health