October is Breast Cancer Awareness Month, a time to focus on breast health and the importance of preventive care. While breast cancer remains one of the most common cancers affecting women, advances in screening and treatment continue to improve outcomes, especially when cancer is detected early. This month is a reminder to schedule recommended screenings, understand your personal risk factors, and prioritize your health.
"Breast Cancer Awareness Month is about empowerment," said Dr. Jennifer Nuovo, chief medical officer for Blue Shield of California Promise Health Plan. "The more women understand their personal risk and stay engaged with preventive care, the greater their opportunity to detect concerns early and access treatment when it is most effective."
Here are five ways women can take charge of their breast health and overall well-being:
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Stay up to date on screenings
Regular screenings are one of the most effective ways to detect breast cancer before symptoms appear. Mammogram recommendations vary depending on age, health history, and family history, so women should talk with their healthcare provider about when to begin screening and how often they should be screened.
"Many women lead busy lives and put their own health at the bottom of the list," Dr. Nuovo said. "If you're due for a screening, consider this your reminder to make the appointment. This one step could have a significant impact on your health."
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Understand your personal risk
Knowing your family and medical history can help you and your provider make informed decisions about prevention and screening.
Women with a family history of breast, ovarian, tubal, or peritoneal cancer may benefit from additional conversations about genetic counseling, risk assessment, or enhanced screening options. Other factors, including age, reproductive history, lifestyle, and inherited genetic mutations, can also influence risk.
"No two women have the same health history," Dr. Nuovo said. "Knowing your family's medical history helps you and your care team make informed decisions about screening and prevention."
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Pay attention to changes in your body
Women know their bodies best. While many breast changes are not cancer-related, it’s important to talk with a healthcare provider if you notice:
- A new lump or thickening in the breast or underarm
- Changes in breast size or shape
- Skin dimpling or irritation
- Nipple changes or discharge
- Persistent breast pain or discomfort
"If something doesn't feel right, don't ignore it,” Dr. Nuovo said. “Seeking medical advice early is always the best approach."
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Support your health with everyday habits
While no lifestyle choice can completely prevent breast cancer, healthy habits may help lower risk and support overall wellness. Dr. Nuovo recommends:
- Getting regular physical activity
- Eating a balanced diet rich in fruits, vegetables, whole grains, and lean proteins
- Limiting alcohol consumption
- Prioritizing quality sleep
- Managing stress in healthy ways
“These same habits can also help lower the risk of other chronic conditions, including heart disease and diabetes,” Dr. Nuovo said.
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Make preventive care a year-round priority
Breast health is just one part of overall health. Annual checkups and recommended preventive screenings can help identify concerns before they become more serious. Women should work with their providers to stay current on preventive care based on their age and individual health needs. One simple strategy: Schedule your annual wellness visit around your birthday each year, making it easier to remember.
Turning awareness into action
Breast Cancer Awareness Month is also a time to celebrate survivors, honor those affected by breast cancer, and encourage women to take proactive steps toward better health. Whether it's scheduling a mammogram, talking with a provider about risk factors, or committing to healthier habits, every step matters.
"Awareness is important, but action is what ultimately saves lives," Dr. Nuovo said. "This October, I encourage every woman to take one step toward prioritizing her health."
Resources
- Schedule a mammogram: Blue Shield of California, Find A Doctor
- Blue Shield: “What to know about breast cancer screening”
- American Cancer Society: Free CancerRisk360 cancer risk assessment and breast cancer resources
- Blue Shield of California Promise Health Plan is making mammograms and other preventive health screenings more accessible for members.
- Open enrollment: Preventive care, including breast cancer screenings and mammograms, is typically covered at no out-of-pocket cost. Fall is open enrollment season, so make sure you have the health plan that best meets your needs.