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Prescription Drug Pricing: The Year Ahead

Chief pharmacy officer Matt Gibbs explores what's ahead for pharmacy access and affordability.

We are entering a new era for prescription drug access and affordability. In this video, pharmacy transformation leader Matt Gibbs explores what’s ahead in 2025. From innovative pricing models to personalized prescription guidance, Blue Shield of California is forging ahead with our reimagined approach to pharmacy care — breaking down barriers to ensure you receive the most effective and affordable medications, when you need them. This coming year is poised to be a watershed moment for pharmacy care — and Blue Shield is leading the way.

Matthew Gibbs, PharmD, is the senior vice president and chief pharmacy officer at Blue Shield of California, leading the company’s Pharmacy Care Reimagined strategic efforts and commercialization. With experience as the president of Capital Rx and EnvisionRx, he works on dismantling the vertically integrated pharmacy benefit manager (PBM) model. He has also provided expert testimony for the U.S. Senate Committee on Finance regarding PBM transparency, and served as a leader at Anthem (now Elevance Health), Medco (now Express Scripts) and Walgreens. Follow Gibbs’ insights on LinkedIn here.