September is Suicide Prevention Month, raising awareness about the alarming rates of suicide while promoting resources that can help prevent it. According to the Centers for Disease Control and Prevention, suicide rates increased 36% between 2000–2022 and were responsible for 49,476 deaths in 2022 alone — about one death every 11 minutes.
“These numbers underscore the importance of addressing this public health crisis with urgency, compassion and understanding,” said David Bond, director of Behavioral Health at Blue Shield of California and a licensed clinical social worker. “With mental health challenges becoming increasingly prevalent, especially among young people, it is more crucial than ever that we all play a part in creating a supportive community.”
Fortunately new resources are available, like the 988 Suicide and Crisis Lifeline, to provide immediate assistance to those in need, Bond shared. By dialing 988, callers can connect with trained counselors who offer real-time support, crisis intervention and guidance toward mental health services.
Bond shares four tips that will go a long way toward identifying those in distress (including ourselves) — and ways to help and heal.
Recognize the warning signs
Understanding the warning signs of suicide is the first step in prevention. While these signs can vary from person to person, some common indicators include:
- Talking about wanting to die or hurt oneself
- Expressing feelings of hopelessness or having no reason to live
- Withdrawing from friends, family or social activities
- Exhibiting extreme mood swings, from depression to sudden calmness or happiness
- Engaging in risky behaviors or giving away prized possessions
“It’s really important to remember that these signs aren’t always obvious, and some people are really good at masking their distress,” said Bond. “It’s crucial to maintain open communication and be attuned to any significant changes in behavior.”
Simply listen
Often, people experiencing suicidal thoughts feel isolated and misunderstood. One of the most powerful things you can do is listen without judgment. “Allow them to express their feelings and thoughts freely, without interrupting or offering unsolicited advice,” said Bond.
Stay connected
Supporting someone at risk of suicide doesn’t end with a single conversation. It requires ongoing effort and connection. “It’s a good idea to check in with the person regularly, whether through a text, call or visit. Let them know you care and are thinking about them,” said Bond. “Even meeting up and doing something like watching a movie together — with no additional pressure to talk about feelings directly — can go a long way toward helping.”
When in doubt, encourage professional help
While offering support is crucial, it’s equally important to know when it’s time to encourage someone in distress to seek professional help. “If you feel the task of helping someone is outside your expertise, it’s OK to say, ‘Let’s go see a therapist or a doctor’,” said Bond. “If the person is in immediate danger, do not hesitate to contact emergency services or take them to the nearest emergency room.”
Suicide is a complex and deeply personal issue, but it is preventable. By staying informed, offering support and utilizing resources like the 988 lifeline, we can all help save lives and foster a community where everyone feels valued and supported.
More mental health resources
- TEEN hotline for youth mental health
- For more youth mental health resources, visit our BlueSky website
- For Blue Shield of California members looking for a mental health provider, visit our Find a Doctor page
- The National Suicide Prevention Line at 1-800-273-TALK (8255)
- Join Blue Shield in supporting the Never Walk Alone - Stop Soldier Suicide Challenge