Tim Lieb, senior vice president of growth and marketing, and Shruti Kotharti, director of government affairs and leader of Blue Shield’s Industry Initiatives team, were among a handful of leaders who sat down with HealthLeaders to discuss must-watch trends among health plans for 2023.
Lieb noted that health plans will continue to leverage digital tools, and highlighted Blue Shield’s new virtual-first offering, Virtual Blue, as just one example of that.
“Bolstered by advances made during the pandemic, health plans are also looking to leverage digital health and analytics capabilities and connect more seamlessly to members and providers. Digitization and automation are key areas of interest for Blue Shield of California, says Tim Lieb, senior vice president of growth and marketing, adding that older technologies and communication protocols that prevent data sharing across care settings no longer work.”
Kotharti emphasized the role of partnerships in transforming the healthcare industry and shared her experience leading California’s Advanced Primary Care initiative.
“The purpose is to build a consensus on advanced primary care standards in California, which hasn’t been done with leading payers,” [Kotharti] says. “This is huge. Everyone talks about value-based payment models and their importance, but there’s not a lot of standardization.” The agreement outlines a standardized approach across four areas when implementing value-based payment models in primary care, including payment and investment; access to primary care providers; data collection and exchange; and technical assistance.
Read the full 2023 health plan trends report. Registration may be required.