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Unlocking the Full Potential of Digital Health Benefits for Employees

BenefitsPRO featured Blue Shield’s Tim Lieb on overcoming “benefits fatigue.”

Tim Lieb, senior vice president, Growth and Marketing for Blue Shield of California, recently contributed an article to BenefitsPRO, highlighting the wealth of digital health and wellness apps and how employers can use them to create value for their employees:

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Tim Lieb, senior vice president, Growth and Marketing, Blue Shield of California

“Digital health benefits have become so popular that employers may need to find the balance between offering a variety of benefits employees want, and unintentionally causing ‘benefits fatigue,’ when employees become overwhelmed with dozens of digital health programs to choose from. Concerns about benefits fatigue have prompted many employers to examine how they can best leverage all of the options in a way that creates tangible value – rather than confusion – for their employees.”

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