Paul Markovich, president and CEO of Blue Shield of California was recently featured in an article in Modern Healthcare. In the article, Markovich discusses how Blue Shield plays an increasing role as an evaluator of digital health innovations and the facilitation of effective tools through innovative reimbursement models.
“You have to rewire the system to really be able to do something at scale. And then you need to get adoption because you won’t get to that great experience unless physicians and hospitals are doing their part to make it come alive,” Markovich said.
Read the full story here.