As leaders in healthcare, it is our responsibility to provide education, guidance while leading by example. We need to come together, and work together to respond to the many challenges we face as a company, community, and country. This call to action is the driving force behind our newest TV spot, “Masks Save Lives.”
The fight against COVID-19 has been tough in many ways – not least of all because of the many mixed messages around important preventive measures like wearing masks. With COVID-19 infections on the rise across the country and California, we want to communicate broadly the importance of physical distancing and wearing masks to stop the spread of COVID-19 and help protect ourselves, our families, and our communities.
Just as we’re all navigating the many challenges of 2020 in our personal lives, we have to navigate them as a company, too. It comes with the territory that not everyone will agree with what we say or how or when we say it, but it’s important that we not let perfection stop us from pursuing progress.