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In the News: Jeff Semenchuk on Human-Focused Innovation

Blue Shield of California's Chief Innovation Officer talks with the #PopHealth Show about his approach to new ideas

Jeff Semenchuk, Blue Shield of California's chief innovation officer, talks about bringing innovation to how health care is delivered. Semenchuk told the show his emphasis is to simplify the process for members and providers. He said that happens by "taking some of this friction out...automating processes that are right now very manual." 

Listen to Semenchuk's interview with the #PopHealth Show here.