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Blue Shield of California Announces Kimberley Goode as Senior Vice President of External Affairs

SAN FRANCISCO (May 15, 2017) --- Kimberley Goode has joined Blue Shield of California as senior vice president of External Affairs. She will provide strategic leadership in corporate communications, government affairs and corporate citizenship, and will be responsible for  building relationships that help advance the nonprofit health plan’s mission.

Goode has more than 25 years of communications experience with several global companies, including Kellogg’s, Prudential Financial, American Express and Allstate. She was most recently vice president of Corporate Communications and Corporate Affairs at Northwestern Mutual, were she was responsible for leading the company’s internal and external communications strategy.

“Kimberly is a proven leader in her field, closely aligns with our values, and is a wonderful addition to our team. Her strong strategic skills will help us advance our mission," said Paul Markovich, president and CEO of Blue Shield of California. Goode will report to Markovich.

Goode was recently named to PRWeek’s “2017 Hall of Femme,” which honors women who challenge the status quo and strive for creative excellence at some of the biggest brands in the world.

“Blue Shield is a leader in improving health care access, quality and affordability,” said Goode. “I’m thrilled to join a team of mission driven health care professionals who are committed to working together to distinguish Blue Shield and achieve our reputational and organizational objectives.”

Goode is active in the public relations profession and in the community. She is a member of the Arthur W. Page Society for chief communication officers and the Executive Leadership Council, an organization dedicated to the development of global African-American leaders. She is also a member of Jack and Jill of America, Inc., The Links, Inc. and Alpha Kappa Alpha Sorority, Inc.

Goode earned a B.S. from Northwestern University’s Medill School of Journalism.

Background on Blue Shield of California
Blue Shield of California, an independent member of the Blue Cross Blue Shield Association, is a nonprofit health plan with 4 million members, 6,800 employees and more than $17 billion in annual revenue. Founded in 1939 and headquartered in San Francisco, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare health care service plans in California. The company’s mission is to ensure all Californians have access to high-quality care at an affordable price. Blue Shield has contributed more than $450 million to the Blue Shield of California Foundation since 2002. Contact your local agent or broker about Blue Shield of California products and services, or visit