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Blue Shield of California Announces Gary Cohen as Vice President of Public Affairs

SAN FRANCISCO (December 15, 2016) --- Gary Cohen has joined Blue Shield of California as vice president of Public Affairs. He will be responsible for leading the Government Affairs team and advancing the nonprofit health plan’s strategic long-term public policy initiatives, including efforts to reduce the uninsured rate, stabilize the individual market and increase price transparency.

Cohen brings more than 30 years of legal, business and regulatory experience to Blue Shield. He was most recently vice president of enterprise regulatory strategy and policy at Kaiser Permanente.

Prior to Kaiser, Cohen served as director of the Center for Consumer Information and Insurance Oversight (CCIIO) at the Centers for Medicare & Medicaid Services (CMS), helping to implement the Affordable Care Act in the private insurance market. He also served as chief counsel for Fireman’s Fund Insurance Company, Covered California, the California Department of Insurance and the California Public Utilities Commission, and as a partner in the litigation practice at Keker & Van Nest LLP.

He is a former member of the Blue Shield Board of Directors.

“I’m honored to have the opportunity to work with a team of high caliber health care professionals,” said Cohen. “I’ll draw from my experience to build on the success of Blue Shield’s public policy initiatives and advance its mission of providing access to quality health care that is sustainably affordable.”

Contact: Clinton McGue, 415-229-5359, 

Background on Blue Shield of California
Blue Shield of California, an independent member of the Blue Cross Blue Shield Association, is a nonprofit health plan with 4 million members, 6,800 employees and more than $13 billion in annual revenue. Founded in 1939 and headquartered in San Francisco, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare health care service plans in California. The company’s mission is to ensure all Californians have access to high-quality care at an affordable price. Blue Shield has contributed more than $325 million over the past ten years to the Blue Shield of California Foundation. Contact your local agent or broker about Blue Shield of California products and services, or visit