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Jeff Robertson Joins Blue Shield of California as Senior Vice President and Chief Marketing Officer

SAN FRANCISCO, CA (April 18, 2016) --- Veteran marketing executive Jeff Robertson has joined Blue Shield of California as senior vice president and chief marketing officer. He will lead the Marketing and Product teams, and have oversight of Brand, Creative, Social Media and Employer and Consumer Marketing.

Robertson brings more than 20 years of marketing experience to Blue Shield, most recently as vice president of Product, Clubs, Brand and Marketing Communications at Delta Airlines. In that role, he led a global team responsible for onboard and airport product initiatives, clubs and customer experience, as well as all marketing and brand-related efforts.

Previously, Robertson held leadership positions at McKinsey & Company and American Airlines. He also serves on the board of directors of Grady Hospital Foundation in Atlanta.

“Jeff is a strategic and transformational leader,” said David Fields, executive vice president of Markets. “His expertise in marketing and customer experience will help Blue Shield deepen relationships with our members, brokers, employers and providers.” Robertson will report to Fields.

“I’m excited to join the dynamic team at Blue Shield,” said Robertson. “I’ll draw from my experience to help drive creative and innovative solutions that will enhance customer loyalty.”

Contact: Clinton McGue, 415-229-5359,

Background on Blue Shield of California

Blue Shield of California, an independent member of the Blue Cross Blue Shield Association, is a nonprofit health plan with 4 million members, 6,800 employees and more than $13 billion in annual revenue. Founded in 1939 and headquartered in San Francisco, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare health care service plans in California. The company’s mission is to ensure all Californians have access to high-quality care at an affordable price. Blue Shield has contributed more than $325 million over the past ten years to the Blue Shield of California Foundation. Contact your local agent or broker about Blue Shield of California products and services, or visit