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David Fields Joins Blue Shield of California as Executive Vice President of Markets

SAN FRANCISCO, CA (October 12, 2015) --- Proven healthcare executive David Fields has joined Blue Shield of California as executive vice president of Markets. He will lead the company’s employer, consumer and senior markets, including strategy, sales, account management, marketing and product development.

Fields brings nearly 30 years of health plan experience to Blue Shield, most recently as senior vice president of the mid-America region at Aetna, where he led complex market segments with more than $8 billion in annual revenue. Additionally, he has Blue Cross and Blue Shield experience, including 10 years with Blue Cross and Blue Shield of Georgia.

“Throughout his career, David has built strong teams, learned from his diverse experiences and delivered consistent results,” said Paul Markovich, president and CEO of Blue Shield of California. “His versatility will help grow market share while reducing costs for our members.” Fields will report to Markovich.

“I’m excited to join Blue Shield of California and contribute to making a difference in health care,” said Fields. “I’ll apply my experience to help drive market share growth and increase access to high-quality care at a sustainable cost.”

Contact: Clinton McGue, 415-229-5359,

Background on Blue Shield of California

Blue Shield of California, an independent member of the Blue Cross Blue Shield Association, is a not-for-profit health plan with 4 million members, 6,800 employees and more than $13 billion in annual revenue. Founded in 1939 and headquartered in San Francisco, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare health care service plans in California. The company’s mission is to ensure all Californians have access to high-quality care at an affordable price. Blue Shield has contributed more than $325 million over the past ten years to the Blue Shield of California Foundation. Contact your local agent or broker about Blue Shield of California products and services, or visit