Kimberley Goode joined Blue Shield of California in 2017 as the senior vice president of External Affairs. She has more than 25 years of leadership experience with numerous global companies. She currently serves as the executive sponsor for the Black Employee Network, one of Blue Shield's employee resource groups and was recently named one of the most influential women in the Bay Area.
Relying on his experience as veteran who has seen his share of combat, Cruz was deployed in March 24 for 25 days with the California State Guard. The mission: to quickly build and outfit a hospital for COVID-19 patients in Burlingame.
'I’m the type of person who wants to learn by observing others. I don’t just have one person that inspires me. It’s the women leaders that I interact with on a day-to-day basis that have the biggest impact.'
The plan was simple. In December, Blue Shield of California unveiled BlueSky, an initiative to provide desperately needed mental health to students in five school districts in two of California’s biggest metro areas.
By early March, the coronavirus...
For Manifest MedEx, a nonprofit statewide health information system, COVID-19 might just be the tipping point it needs for mass adoption. The organization is arguing that the health and economic crisis caused by COVID-19 calls for a widespread commitment to a strategy that connects all of California’s hospitals, ambulatory clinics, public health laboratories and health plans.
We reached out to some of our BlueSky education experts to gather advice to help parents make schoolwork as positive an experience as possible. BlueSky is Blue Shield of California’s multi-year initiative to enhance awareness, advocacy, and access to mental health support for middle and high school students in California and beyond.
Blue Shield and its ad agency tapped actual healthcare workers and medical experts to obtain their perspective, conducting grassroots research and social listening to create a new spot aimed at giving these frontline heroes a voice, while also saying thank you in the process.